This Business of Artist Management 4

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and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, "Promoting the Product," has been broken into several chapters to differentiate activities that come under this heading, including publicity, radio, video, and television promotion, sales promotion and miscellaneous activities, and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies, both standard and alternative, are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.
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