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This Business of Music Marketing 2

 

This Business of Music Marketing 2

This Business of Music Marketing 2

This Business of Music Marketing 2

308 pages. Size 6.25 x 9.13. Editor Tad Lathrop. ISBN 0823077292. The maxim in the music industry has always been You cant make it on talent alone, and with this book, you dont have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The
old rules still apply, create a marketing plan, know your audience, be familiar with the laws of commerce, but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (Twenty Profile-Building Ideas to Use Right Now), which will help readers get a running start in the recording business. Theyll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
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